Privacy Policy

1. Introduction

Welcome to ITAEL. We value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website or use our mobile application (collectively, the "Platform").

By accessing or using ITAEL's Platform, you agree to this Privacy Policy. If you do not agree, please discontinue use immediately. This Policy complies with the Personal Data Protection Act 2010 (PDPA Malaysia) and relevant international data protection standards.

2. Scope of Policy

This Privacy Policy applies to all users of ITAEL's Services, including individuals browsing our website, event organizers, venue managers, companies listed on our platform, and mobile app users. It covers all personal data collected through our Services, whether directly from you or indirectly through third parties or automated technologies.

3. Information We Collect
A. Information You Provide Directly

We collect information you provide when you:

  • Create an account or register an event;
  • Manage or claim a business or venue listing;
  • Submit inquiries or contact support;
  • Participate in promotions, surveys, or feedback forms.

This may include:

  • Full name, email address, phone number, and company name;
  • Job title, role, and industry information;
  • Billing or payment details (if applicable);
  • Event details, descriptions, and uploaded materials;
  • Communication preferences and consent records.
B. Information Collected Automatically

When you access our website or mobile app, we automatically collect certain technical data such as:

  • IP address, browser type, device type, and operating system;
  • Date and time of access, referring URLs, and pages visited;
  • Device identifiers and advertising IDs;
  • Log files, app performance data, and error diagnostics.
C. Information from Third Parties

We may receive limited personal data from:

  • Business partners, affiliates, or publicly available sources;
  • Event organizers or venues that you interact with through ITAEL.
4. How We Use Your Information

ITAEL uses your data for the following purposes:

  1. Service Delivery: To operate and improve our Events, Companies, and Venues platform, manage your account, and deliver requested services.
  2. Communication: To send you service updates, confirmations, and notifications about events or platform activities.
  3. Personalization: To enhance your user experience through relevant recommendations or customized content.
  4. Security: To prevent fraud, protect data integrity, and enforce our Terms of Service.
  5. Marketing: To inform you about new events, features, or promotions, only when you've provided consent.
  6. Analytics: To understand platform usage trends, improve design and usability, and conduct performance analysis.
  7. Compliance: To meet legal and regulatory obligations under Malaysian and international laws.

We will not sell or rent your personal data to third parties.

5. Cookies and Tracking Technologies

ITAEL uses cookies and similar technologies (such as web beacons and SDKs) to enhance your experience. Cookies allow us to:

  • Recognize returning visitors;
  • Save user preferences and language settings;
  • Analyze traffic and usage behavior;
  • Deliver relevant content and advertisements.

You can manage or disable cookies through your browser settings. However, disabling cookies may affect certain functionalities of the website or app.

6. Mobile Application Data

When you use the ITAEL mobile app, we may collect:

  • Device identifiers (Android ID, Advertising ID, etc.);
  • App usage statistics and crash logs;
  • Location data (if enabled by you);
  • Push notification tokens.

We may integrate third-party SDKs such as Firebase, OneSignal, or Google Analytics for Firebase to improve app performance, messaging, and analytics. You can disable push notifications at any time through your device settings.

7. Legal Basis for Processing (for International Users)

While ITAEL is based in Malaysia, users from other regions (e.g., EU or UK) may have rights under the GDPR. We process data under the following legal bases:

  • Contractual necessity: To provide services you requested.
  • Legitimate interest: To enhance user experience, maintain security, and prevent fraud.
  • Consent: For marketing or analytics that require explicit permission.
  • Legal obligation: To comply with applicable laws and regulations.
8. Data Sharing and Disclosure

We may share your personal information only under the following conditions:

1. With Event Organizers, Venues, and Companies

When you interact with or register for an event, your basic contact information may be shared with the organizer or venue.

2. With Service Providers

We may engage third-party partners for web hosting, analytics, marketing, or payment processing. These providers are contractually bound to safeguard your data and use it only for ITAEL's purposes.

3. For Legal and Safety Reasons

When required by law, regulation, or court order; To investigate potential violations or protect ITAEL's rights, users, or the public.

4. During Corporate Changes

In case of a merger, acquisition, or reorganization, your data may be transferred as part of business continuity, subject to confidentiality obligations.

ITAEL does not sell, lease, or exchange personal data for profit.

9. Data Retention

ITAEL retains personal data only for as long as necessary to fulfill the purposes stated in this Policy, unless a longer retention period is required by law. When no longer needed, data will be securely deleted, anonymized, or archived.

Retention examples:

  • Account data: Retained while your account remains active.
  • Transaction data: Retained for up to 7 years for tax or audit compliance.
  • Event listings and analytics data: Retained as aggregated, non-identifiable records.
10. Data Security

We use appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of sensitive data in transit and at rest;
  • Access control and authentication mechanisms;
  • Regular vulnerability assessments;
  • Secure hosting and monitoring systems.

While we strive to maintain strong protection, no system is completely secure. You use the Platform at your own risk.

11. Your Rights

Subject to applicable law, you may exercise the following rights:

  1. Access – Request a copy of your personal data held by ITAEL.
  2. Correction – Request updates or corrections to inaccurate data.
  3. Withdrawal of Consent – Withdraw consent for non-essential processing (e.g., marketing).
  4. Deletion – Request deletion of your personal data where legally permissible.
  5. Restriction – Request temporary suspension of processing under certain conditions.
  6. Portability – Request a structured, machine-readable copy of your data.

To exercise these rights, contact us at [email protected]. We may verify your identity before fulfilling your request.

12. International Data Transfers

Your information may be transferred and processed outside Malaysia when using third-party service providers (e.g., cloud hosting or analytics). ITAEL ensures that such transfers comply with PDPA and international standards through contractual safeguards and security measures.

13. Children's Privacy

ITAEL does not knowingly collect personal data from individuals under 18 years of age. If we become aware that we have collected such data inadvertently, we will delete it promptly. Parents or guardians who believe a minor has provided personal data should contact [email protected].

14. Links to Third-Party Websites

Our Platform may contain links to external sites not operated by ITAEL. We are not responsible for the content, security, or privacy practices of such sites. We encourage users to review the privacy policies of third-party platforms they interact with.

15. Data Protection Officer (DPO)

ITAEL has appointed a Data Protection Officer (DPO) to oversee compliance and handle inquiries related to data protection and privacy.

Contact Information:
[email protected]
Attn: Data Protection Officer
International Tradeshows and Exhibitions Ltd.

The DPO will review all requests or complaints and respond in accordance with applicable law.

16. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal, technical, or business practices. The updated version will be posted on itael.com with a revised "Effective Date." Your continued use of the Platform constitutes acceptance of the updated Policy.

17. Contact Us

For questions, feedback, or privacy-related concerns, please contact us at:

Customer Support: [email protected]
Data Protection Officer: [email protected]
Website: https://itael.com

We will make every effort to respond to legitimate inquiries within a reasonable timeframe.